How To Make Money Selling Books With Amazon Moving From Dropshipping To Manufacturing
The point of my first batch of product from China was to test the market to see if people were willing to buy. Mary says:. Also, one other question. Get insurance…things happen. Steve Jobs gave us all a computer the size of our palm the Iphone — thus the world made him a billionaire. At the time it meant we were among a small group of Israeli dropshippers on Amazon. You could even expand into other niches and sell other products. The only option I see is to incorporate a shipping cost into each product price. I'm about to share my journey from totally clueless to unlocking a potentially huge new revenue stream for my business with Amazon FBA. Then you can add them to your site and remove the cheap products from China. As a result, not only do you need to monitor your make money grading online make money online with my music feedback but you also have to be on the lookout for make money from home making things earn money online android apps star reviews as well! Check out the current opening at www. Based on some cursory searches on Amazon for sheet metal products and knowing the limits of their machinery, they created a simple folding work bench to be used in congested garages and sheds. Community Browser. Dropshipping Sales Channels Starting with dropshipping on eBay, over the years Max and I expanded our sales channels to Amazon and our own webstores. Everybody plays their part in the value chain, manufacturers produce, wholesalers distribute to retailers, and we retailers market and sell to the end customers. Once you are done with the design and description, Amazon takes the command of printing, packaging, shipping and customer support service. These lists are updated on an hourly and daily basis. I read through all the article. This book should give you a working knowledge of how to concoct an Amazon strategy, but invariably each business has its complexities and complications. However, a good place to begin is to find a local manufacturer that may benefit from selling to you so you can sell on Amazon. I was very happy to just break even with this first batch as it truly was just a test order of units. Spencer, I have been following you on and off for a few years. Shopify Community.
10 Things I Wish I Knew Before Selling Books on Amazon FBA 📚
Dropshipping Secrets Revealed: How We Grew a Dropshipping Business to $4.5 Million
These guys are usually similar to Tesla or Amazon — they want to dominate the whole supply chain, from manufacturing to retailing to end customers. So, for the first time ever I did a little bit of Googling about people selling their own products on Amazon, private labelingand FBA. Ask yourself: What can you do better as a seller of this item than Amazon can do with their unbeatable prices and streamlined logistics? You are building a quick project, trying to flip a product to make a couple of bucks. I've been selling products on Amazon since No big deal, we thought to. I didn't make any money from those coupons, but can a home based business sell wholesale how i earn money online free sudden spike in sales also boosted my Amazon best seller rank. Once you as a merchant start getting some sales and so time to that first sale is something that we are always looking at how do we improve that for the — or help the merchant to improve that, the churn potential goes down significantly. Amazonbasics — Amazon manufacture products to compete with 3rd party sellers. You are only paying these fees if you actually sell a product. An Example of earning quick money through retail arbitrage by selling Schlage Door Fixtures.
It is this practice that drove me from selling on Amazon. Always enjoy Antons material! Is it made of quality material or ingredients? You can also review the product on YouTube or make a review blog and mention the affiliate link on your channel. Trust — Same as with eBay, shoppers trust the Amazon brand and know their transaction is protected by a large brand. This led us to a research which taught us that London is considered to be the European Hollywood — a central hub for the EU film making industry. They are the most evil, corrupt company in the world, and I am shocked that customers still trust them. This still makes for a great case study on Amazon years on! I have had some success selling on Amazon but did not go through the route of FBA or using the model you describe however I think it absolutely the way to go moving forward. Re: How to set up minimum order quantities for eac The market has spoken loud and clear to me that people like my product! But the reward is aligned with the effort you invest and the value you create. You Rock! So, you can put any name you want on your product. Good luck! Besides that, the other facts that make me planing to leave Amazon are, that the management of Amazon is getting mess, which is a sign that shows a business will fail in the future, although it looks now like a giant. As a result, not only do you need to monitor your negative feedback but you also have to be on the lookout for 5 star reviews as well!
The Truth About Amazon Drop Shipping – Should You Be Selling on Amazon?
In some cases, dropshippers will be willing to send you a complimentary product for evaluation or at least sell it to you at their cost. If you can choose the High Demand and Low Competitor will epicure direct selling mlm home based business you save much of money in lauching to get high ranking on Amazon search results. Viral Launch : Comes complete with an Amazon keyword research tool like the other 2 tools here, plus tools to help you find new profitable products to sell. This is opposed to having your own webstore, where shoppers will usually return to if they were happy with your service. However, it is possible. Should be an interesting ride and I look forward to reading more about your FBA journey! The dropshipping company puts the order together and ships it directly to your customer, without including any pricing details or information about the supplier, so that the customer thinks the package came directly from you. I agree Adam, many people including you? You can only sign up and request an invitation in the hopes of getting an account soon.
In the FBA program, you can sell your product with a private label — it is like outsourcing your product. It really is so simple. At the time it meant we were among a small group of Israeli dropshippers on Amazon. It's not doing the arbitrage model. Get a domain name for your own site. Ready to find your niche? I agree, there is slightly higher barrier to entry especially with certain products , so it weeds out a lot of people. Not cool. Things may have changed on Amazon in the past year or so, but in the past you could simply use an FBA generated bar code in lieu of a UPC. Robin, I get what your saying. Contrary to popular belief, the best entrepreneurs are actually more risk averse than the average person. I see lots of sellers that sell in a variety of niches. These companies can close accounts for any reason, including but not limited to complaints of any kind, policy violations that may not be valid or eliminating you as a competitor to make higher profits. Another great tool to help you do keyword research and find products to sell on Amazon is Helium Bane says:.
How to Make Money on Amazon – Step By Step Guide To The 6 Best Ways
These are a few guidelines I suggest to follow when picking the best drop shipping products: 1. Instead, you're better off finding some unique, desirable feature or improvement you can make to an existing product so you have a chance to stand out from the competition. The idea behind this is to show you what kind of timeline you can expect if you decide to get into this business. So, I understand everything you discussed in your article and commend you on taking a risk on something that you are not positive will sell. A nice, unique deal compared to Amazon. With retail arbitrage, how to set up affiliate marketing business semrush affiliate marketing CAN sell other branded products. I think did some research on negative reviews of similar products on amazon, and it was pretty clear that people had the same issue with existing products as I did. I agree Adam, many people including you? You can make a classical design and amazing typography that looks cool on a t-shirt. TIP A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer's brand. I outlined the prices I was selling the books for on Shopify, compared them to the Amazon prices and how much people would save over buying them on Amazon, plus the added enticement of autograph and bookmark. Max and I climbed to the top for 2 days. Appreciate your feedback.
Do you agree or have a better option? He politely declined and found that Amazon started working with someone else which greatly degraded his sales. So there you have it. I did Christine. Your delivered items cannot show any packing slips from a 3rd party. I live in Guangzhou and have been importing to the Middle East since 3 years,and i can recommend a very good fulfilling logistics company to you. Within 18 months they were selling more on Amazon than through their traditional channels. Related Article: How to find best selling products on Amazon. You can check it. Do not forget they offer cheap copies or rip offs from china in big volumes. You could create your own products—but that can be a long and time-consuming process. Amazon started to cut down the time-consuming projects into micro-tasks to complete it faster. Hey Hernan, The types of companies that I am referring to almost never sell direct to the public. I was bringing my laptop to classes, but I was busy with listing new products to eBay and talking to suppliers rather than taking notes during the lectures. Finding Dropshipping Suppliers on eBay and Amazon How great would it be if there was a directory with millions of suppliers, who are all offering a dropshipping service. Keep in mind that you will have to purchase packaging supplies boxes, tape, a scale upfront. You probably already know that Amazon is growing like crazy. The want a Samsung. Amazon sees sellers as middle-men driving up the price to line their own pockets, so they are now training Chinese manufactureres to list their products on Amazon themselves. Burke calling him white garbage, looser in business, kid and even homo.
Always better from a branding perspective. Is it complaint with Amazon policy? And really it works for me. My trust in Amazon has been eroding steadily over the last couple of years. What if you want to sell products of different niches and top selling shirt shops on etsy how much does it cost to sell on etsy seperation? Then I got the GPS and was pleasantly surprised that the listing did a very poor job at conveying how good of a quality this device. It was amazing! We'll see where the ride takes me. No Need to Comply With Policy Changes — Marketplaces constantly change their requirements and policies, and all sellers must comply. I track my amazon keyword rankings, so I know that I rank well for several long tail phrases. So far the co operation with amazon has been a bad experience. The answer is, yes, because sometimes these suppliers will not want to work with you. You loose. He placed 10 separate orders back to .
KPD also offers a basic guide to publish and promote your book. At the time it meant we were among a small group of Israeli dropshippers on Amazon. TaxJar saves you from exorbitant fees with your accountant and a ton of wasted time. Jeffrey says:. I am a seller on Amazon- small time just selling my collection of used books. Turns out Amazon was taking returned items and putting them back into regular inventory without properly checking for damage. I came across the idea of Stealth from the Auction Essistance website, but I was wondering. Cheers Mikahil Horla. So we decided on a strategic goal to expand our dropshipping business to more sales channels. Everyone that I spoke to who has had this happen to them eventually got their products back online. I will follow your guideline. The message I sent to amazon was that I had contacted the attorney general and office of financial regulations. She designed these products herself so it was highly unlikely that this seller was selling the exact same thing. Kindle direct publishing KDP allows you to publish your own book.
On the other hand, if you want to dip your toes into the returned items world, then Amazon can be a great fit. They need to rot in prison. Here is how it all happened. I have the same time exact situation. I sold on Amazon without question, because I saw no better options. Once you sign up for free, you can websites to get money side hustle support group choosing which products to sell. Amazon made Mechanical Turk to outsource some of their jobs who can virtually perform these tasks. I didn't make any money from those coupons, but this sudden spike in sales also boosted my Amazon best seller rank. Share with me your answers by commenting below! You upload your design on the platform and use its promotional tools to make sales and profit. The hijacker planned his attack for over a year, took his trademark to Amazon and registered it. An example of this might be a small local manufacturer that makes a unique product. I What Can I Sell On Ebay To Make Money Vr Headset Dropship on the two business concepts. Get my latest tips and how to guide for using this tool. You said you did Amazon Keyword Research. In the above image, you see the laptops on the kitchen table to my right? Skyline Chili is a Cincinnati-based restaurant that also sells their product in local grocery stores.
What was most appealing to me was the fact that it literally required zero upfront investment to get this business started. Their job is like a psychologist. When customers complain to Amazon their solution is to suspend your seller account. Thanks for the knowledge. Instead, you just use their process and list products on their site. A significant investment is required to be successful, unlike starting an affiliate site. Items are fulfilled by Amazon. Your honesty and transparency is why I am a longtail pro customer and keep coming back to your site. There are some initial steps to take to get this going, like signing up for the Amazon affiliate program in Canada and the UK — but it's a very straightforward process that might take you 30 minutes. I started my business on amazon by research on amazon services provider and i finally find out Evantage store of amazon which gives services from scratch to advance on Sell On Amazon, How to Sell On Amazon, Selling Services on Amazon, Amazon Webstore Management. In general we offer home finances,car finances,commercial finances,business finances,e. This is all part of what makes a good drop shipping supplier , well Looks like Amazon is now flooded with fake sellers trying to steal your money. That seller sorted his problem cleverly but how he got his problem in the first place was bad business practice. So if you run a lifestyle blog or have large social media community based on the lifestyle, you can easily earn through Amazon Affiliate Program by advertising products of that niche. Best regards. Protect yourself! Like I mentioned above, I keep a stock of books in the trunk of my car. Now for the good news. Now, I've shared many examples of Amazon affiliate websites ; including all the niche site projects.
I suggest anyone going into this business do the. If I had wanted to purchase those items from Amazon, I would have purchased them. Thank you for this informational post. This should anger you. This process of optimizing eBay listings is what helped us grow the business quickly we shared the other eBay selling hacks in a dedicated post. I hope that you learned how to make money from Amazon in any circumstances by reading this article. When the eBay seller went to buy and ship the product, he found out that he actually would be losing money. There are those who wish to obtain the trust of the buyer to ensure the repeat of the purchases from the same trader. I am from India, can I have your mail Id pls. Amazonbasics — Amazon manufacture products to compete with 3rd party sellers. Everything I have searched so far exists. Fast forward 5 months, and I had a product on Amazon! Please try. I had no problem getting them taken out of print on the U. As always a great blogpost Spencer. After that first week and with lifetime sales of only two units, the sellers, who had created an account to sell directly affiliate marketing pdf free download where can i find affiliate products Amazon, offered the product directly to Amazon. Btw I live on the other side of the world in Singapore and this can be done start business home based how to make money online as a career. If I am not mistaken. Thanks and good luck! Knowing the product will also help you sell it, making your marketing that much more authentic and effective.
Want to learn step-by-step how I built my Niche Site Empire up to a full-time income? I never spoke to anyone via phone. What I've found is that if your site is in English, you'll likely have a good bit of traffic from the UK and Canada — since they share the same language. Oh well. Meanwhile, negative reviews started trickling in and her search rankings started dropping. Collect pictures, feature data, and descriptions. There is no better time than the present to launch your brand on Amazon or to grow your brand presence and revenue through Amazon. Low- paid worker cause low quality work, for such type of business, mess management and mess work will result a very bad consequence. Hope that clarifies. This was our office in Dubrovnik, Croatia. In , Amazon surpassed retail giant Walmart in size and value. Think about it for a minute — eBay and Amazon are these directories. Or did you just have that AHA moment outside of Amazon and then went to Amazon to look for these products? Choosing products identical to the ones found in the list allows you to position your business on par with these bestsellers. Anon Ymous, how do you know no one in the Netherlands is named Pablo?? I would look at products that you are interested in or if you have a hobby, start there. Instead, when the seller makes a sale, he purchases the product from the supplier who then ships it directly to the customer. However, they might have no idea or desire to get involved with online selling. This model is one that works well to drop ship on Amazon.
Hylton says:. I just feel stuck. Thank you for sharing with us. And just put the labels you designed on the product itself? I also asked them to state in their review that they received the product in exchange for a review — this is what Amazon asks you to do in their terms of service if you give your product to a reviewer. If I am not mistaken. He placed 10 separate orders back to. Thanks for sharing. TaxJar saves you from exorbitant fees with your accountant and a ton of wasted time. The same goes for when Amazon starts selling a product against you. Kindle direct publishing KDP allows you to publish your own book. However, a good place to begin is to find a local manufacturer that may benefit from selling to you so you can sell on Amazon. Find a manufacturer already producing something that sells, then ask them to produce it for you with your label. Even with your own webstore, your dropshipping business will heavily rely on other platforms similar to your dependency on eBay and Side hustle nation passive income how do online coupons make money when dropshipping. It is a win-win for both buyer and seller.
A very inspiring article for someone like me who is just starting out on Amazon Affiliate marketing. Even big retailers like Amazon use drop shipping. Then they sell your exact same goods on the same Amazon listing and on EBay. Pick the right niche market and product, and you could have a profitable venture on your hands. Latest Posts. We do have a checklist that we go through quite regularly if conversions are sub-par. Yes and if everybody goes that route you will have more competition……. These are a few guidelines I suggest to follow when picking the best drop shipping products: 1. You do not have to be a professional sci-fi writer or to write a mystery thriller. Take a look at how to start a drop shipping business, how the drop shipping business model works, and the key things you should know before going into it. Also, the product that you changed, how many similar competitors are within that niche? He loves eCommerce and skiing. This business was going so well after 2 and a half years, that I decided to sell the brand. Would you make it a review site that includes other similar products but just heavily recommend your own? Does that mean they will start selling successful products you sell and eliminate you as competition? As a result, most sellers are hush hush about their products and never talk about their winners in public.
Get Enthusiastic–Amazon is a Huge Opportunity
What were the results and how do you think you could have done it better? You need to upload your work on Amazon and sell the book from there. People buy from businesses they trust. A big mistake a lot of people make when starting any type of business, dropshipping included, is that if they see other people doing it they think it's too competitive and they can't make any money in it. Selling on amazon is a exiting and enjoyable task. I also heard that Amazon is starting to sell their own products. I have two questions. Hopefully some of my future blog posts help out. Keep doing this in future. In private label, you pick up a manufactured product and put your label on it. Retail Arbitrage is a quick way of making good money at a higher profit margin. Pretty much the same as dropshipping from Amazon, with the benefits and disadvantages that come along with this method. You could create your own products—but that can be a long and time-consuming process. I had no problem getting them taken out of print on the U. You may be lucky to work with them to give you exclusive selling rights so you will minimize competition. The following year we flew to work from Costa Brava, Spain:. Download a PDF version for easier offline reading and sharing with coworkers.
And did you have any concern monthly income machine pdf how can i make money online programming all that Amazon would catch onto this? In order for platforms like eBay, Amazon or Walmart to increase your selling limits, you need to patiently build mutual trust and business relations, which takes time and effectively limits the profit potential for the first year or so. Only Shopify. Stealing is against the law! What this author told are absolutely true based on my own experience. If I click the link to see all the sellers, there are a total of And as you may know, using a middleman is a huge mistake I see new drop shippers making. I feel your pain with Amazon it's ridiculous what you are left with, I will never use them. On its page, it will teach you everything about making the design look good, sizing of the design, types of design, bestselling design, and product testing. Who wants to be completely reliant on a how can i make money easily online start a side hustle business party for all of their success? Wholesalers who are used to do business over the phone with the manufacturers sales teams, are now expecting to get the same B2C experience they have when doing their private shopping on eBay or Amazon. Problem 1 Customer Service Arbitrage requires quite a bit of manual work. Nice to see your early progress with FBA. Sounds good on paper, but the reality is that Amazon can do a great deal of damage to your business just by how they handle your merchandise, rule against you in clearly fraudulent transactions, steal your ideas and business contacts and shut you whenever they feel like it. Fortunately, you can use the Amazon API to keep your inventory on both sites in sync when you make sales. Should you be Selling on How to get affiliate marketing credit card affiliate marketing We were struggling, wasting hours on the phone solving all the pains of a growing business. Yep, you are probably right. Dropshipping With Your Own Online Store While Shopify, Bigcommerce and other webstore builders will try to convince you that dropshipping from your own webstore is the easiest way to lift your dropshipping business off the ground, the truth is far from. Good luck! Doing dropshipping on Amazon from another retailer is against Amazon terms of service and you will be suspended or banned.
111 thoughts on “The Dangers Of Selling On Amazon And Horror Stories From Real Amazon Sellers”
Most products bought and sold on Amazon don't have any IP or patent protection. Considering that just about any product can be bought on Amazon. But one day, she noticed that her sales had dropped to just a trickle and when she checked her listing, she noticed that someone else was selling her product for significantly cheaper and she no longer had the buy box. Think about common everyday products: forks, bedding, curtains, brushes, backpacks, etc. Realizing that professional eBay listings increase conversion and sales, we started treating our listings as a process rather than a one time creation. From creating professional, descriptive and appealing product listings to providing world class customer support to effectively bridging the gap between the Eastern and Western business cultures. Did you mean:. Going for a less expensive product doesn't cost you in profit, but it does require a higher initial investment. Great article. Want to learn step-by-step how I built my Niche Site Empire up to a full-time income? If their product listings are non-professional, you could market their products better, even on the same eBay site. I chose to ship them via air to get them to Amazon faster. I started my business on amazon by research on amazon services provider and i finally find out Evantage store of amazon which gives services from scratch to advance on Sell On Amazon, How to Sell On Amazon, Selling Services on Amazon, Amazon Webstore Management. You can purchase products in wholesale from manufacturers and sell them on Amazon. I purchased two items on eBay and they came to me in Amazon Prime boxes with an Amazon invoice inside that said it was a gift invoice.
Check out the current opening at www. These are basically lists of vetted suppliers who offer a dropshipping service. On top of that, you are almost guaranteed to get negative reviews, and returns will be a bigger headache than your customers even imagined. Because of this, I do not recommend this model if you want to drop ship on Amazon. The competition drives the profit margins to such a low point that even a small percentage of returns and cancellations may run you out of business. The only match com affiliate marketing online affiliate marketing scams that I can say is that it helps to know someone who works at Amazon who might be able to divert international online business ideas the easiest way to make money online attention to your account. Spencer, Congrats on a first successful run! It will definitely be helpful. For all of my products that have done really well on Amazon, I've always had some unique feature to help it stand out from the crowd.
How to Make Money on Amazon by Selling
And that happens within that sort of first three to six months period. Thanks for posting this. Too many shipment have been lost and disappeared, and they tried to avoid to pay you reimbursement and delay to give you solution. Best regards. Fortunately, you can use the Amazon API to keep your inventory on both sites in sync when you make sales. Sure, maybe its a little cheaper, but the time costs are significant…. You say you went to Elance for packaging design. Other than that, you are placed in the same queue as everyone else. I have no i This is all part of what makes a good drop shipping supplier , well
Now that you have some pros and cons, I want to talk about how you get products to sell on Amazon. One of the best parts of Amazon is that it has around 2. Again, this is not a precise calculation as there are fees involved with withdrawing the funds from paypal to the bank account, a currency conversion fee and taxes. As explained, I honestly first heard about this business only a few months before I got started. Some items I do make some money. There is no easy, get-quick option. Mike says:. Because of this, I do not recommend this model if you want to drop ship on Amazon. You can read a more complete guide to getting starting with Retail arbitrage right. So, the manufacturer already produced this product, but my product is slightly different than anything How To Make Money As An Affliate For Amazon Dropship Indonesia on Amazon. If you send money, suppliers are happy to sell you the product. If this is your creation definitely get a patent. Best regards. Of course I also want to do some seo for my website. Or you could buy in bulk from a manufacturer and then Ways To Make Money With Amazon Better To Dropship Or Wholesale out products to your customers as they buy. Have you ever heard of any of these? You will have a good group with Chris to bounce ideas off and get all the tips you need. Let's talk about a couple of simple strategies you can use to start earning more Amazon affiliate commissions:. Even if you can get a decent amount of income from them, I feel like its not worth the heartache and stress, from the unknown of what they could do to your products, sales, livelihood and business. You basically need to send the supplier the order info.
Hi Spencer, A very inspiring article for someone like me who is just starting out on Amazon Affiliate marketing. This is the form of Dropshipping that Max and I launched our business. The reason How To Make Money Selling On Ebay Dropshipping From Amazon Clothing Dropship India that SEO can take a really long time to kick in and even then, nothing is guaranteed. I will try to implement this idea. Do you love to write? I honestly didn't do any marketing outside of getting a few friends and family members to buy the product which I reimbursed them for doing. Con: Your Store Could Disappear Overnight Now Amazon can use that customer data that I previously mentioned to discover what new niches are profitable and then expand their very own line into your niche. In fact, dozens of other sellers are already selling other silicone wedding bands. But this time, they just decided, just like that, social media marketing agency affiliate program teach yourself affiliate marketing block my entire account, withhold all the royalties a. Would you like to know more about what matters when selling online? Once you as a merchant start getting some sales and so time to that first sale is something that we are always looking at how do we improve that for the — or help the merchant to improve that, the churn potential goes down significantly. It will take just as much effort as driving people to Amazon. Consider offering a line of products on Amazon that is only available on Amazon. And learned the hard way not to lowball my products. For less money, you can your first product up and selling. Amazon Gift Ideas — The list of most popular purchased gift items of the day. I am following your blog and online store for some months. And in case you have nothing to put on the table, you can check products work at home how to start a home based medical billing business make money on Amazon by working or giving services for some hours. So ta-da! Now I only sell on eBay and Etsy.
However, they might have no idea or desire to get involved with online selling. By doing this, we keep out all competitors, lock up the market for ourselves and we can keep eating away at the market space until we become the dominant product on Amazon. Essentially, you do all of the marketing, advertising, and promotion to get the customers and make the sale. They are the most evil, corrupt company in the world, and I am shocked that customers still trust them. And it makes the whole startup process for your online venture that much easier. If you are curious to see how much the fees are, Amazon has provided an FBA calculator that I use all the time. While many indicate a MOQ minimum order quantity , most will be happy to dropship for you for a slightly higher price per unit. After reading most of these blog posts and comments, all I can say is stop using amazon, and spread the word on how foul this company is. A great place to check for hot niches is big online e-commerce platforms like Amazon. Do you mean the shipping from China?
Thanks for following up on all the comments Spencer. Thank you Anton. I am using MBA. We were struggling, wasting hours on the phone solving all the pains of a growing business. It's an invaluable tool for any Amazon FBA business. Spencer, I know this sounds really off topic, but just want to know that i miss those days when you talk about the latest SEO strategy and amazon affiliate site.. The real deal when it comes to selling on Amazon is Jim Cockrum. On Shopify, you can get away with a less-than-perfect customer service experience. I just feel stuck. These guys are usually similar to Tesla or Amazon — they want to dominate the whole supply chain, from manufacturing to retailing to end customers. Using this knowledge, you can find low competition, high search volume products that you can produce and sell.